Session Notes: List Building vs. Community Building

Questions and discussion with Jodie Tonita

Questions and discussion with Jodie Tonita

Questions and discussion with Jodie Tonita

Notes by Steve Andersen

There is not a culture of list building in Canada
* Canada looks to the US for ideas on this
* Canada doesn't have access to the voter file like US folks do

Popcorn Questions

What are the ways that we build lists?
** we lie and coerce to get people to give up their name when all we really want to do is ask them for money
** we get obsessed about it and are concerned about size of list