Session Notes: Storytelling

Led by Jacqueline Voci, Chief story officer for Voci Communications

notes by Donna Barker

Voci works to help companies and organizations create, hopefully, wildly fabulous brand stories that engage with audiences on their terms and with their language to spark them to take action.

Group was interested in knowing how to deal with:
➢ Brand consolidation: different stories, same brand
➢ Many different audiences
➢ Identity crisis: who are we and are we who we think we are
➢ Evolving stories
➢ Process and making sure it resonates
➢ How membership can help tell the story
➢ Simplification of complex messaging
➢ How to tell stories that engage employees, from bottom to top
➢ Building the capacity for consistent storytelling within organizations – from press releases to fundraising