Questions and discussion with Jodie Tonita
Notes by Steve Andersen
There is not a culture of list building in Canada
* Canada looks to the US for ideas on this
* Canada doesn't have access to the voter file like US folks do
Popcorn Questions
What are the ways that we build lists?
** we lie and coerce to get people to give up their name when all we really want to do is ask them for money
** we get obsessed about it and are concerned about size of list
* Buy them
* Trade them
* Advocacy
* go to their door
* Ask list memebers to get thier friends on the list
* We respond to issues
* Provide a service
* offer rewards
* hold events
* contests
* petitions and pledges
* offer special access
Why do we build lists?
* need a job
* increase net fundraising
* show of force, make a statement, branded as large and important
* we're programmed to do it
* to get them to do something
* to have a continuing relationship with them
* remind them we exist, drive traffic
* in anticipation of future activities
* to develop a direct communication pathway with supporters
* track responses, listening
** feedback loop, adjusting
* there is money in it
