Web of Change

Led by Favianna Rodriguez, Tumis

notes by Mack Hardy

- Cultural work and radical graphics
- The role that designs play in inspiring people
- telling a story, and talking about how the graphic design created uptake of the project
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- Year 2000
- Not in our name - women of color against the war
- War Targets Poor People of Color
- posters and graphics are highly visible and accessible non online people
- 2003 WTO - talking about the role of globalization and farmers
- Human Need not Corporate Greed -
- going after republicans and democratic national conventions
- big business sitting on top of the world
- Stop the Evictions - spanish and english
- graphics and web
- we need to visulize and share our vision
- people need to be able to see themselves
- posters are good for illustrating
- Housing is a human right
- working class families are being pushed out
- Oakland for the people
- gentrification
- Queer Latinas Youth Conference
- issues of representation, how are you representing woman, people of color
- what is our responsibility to representation
- Education, not Incarceration
- Prop 21 - 3 mistamenors, and you get life
- Dolores
- creating images of empowerment
- International Migrants Day
- how do I reach a population that is not on line
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with Dave Robertson of Critical Mass

notes by Donna Barker

Brief, inaccurate history of interaction
2 people carrying out a transaction
Buying a computer in Brazil 10 years ago as case study: in person interaction with questions and finding out what the purchasers needs are to custom build the computer.

Buying a computer in Prince Rupert 10 years ago as case study: catalogue to guide first impression, call the vendor to have other questions answered.

Buying a computer today: most people in room have bought a PC online in the last 2 years. Salesperson is mediating purchasers with thousands of people a day who they never see face to face. The problem, if you can’t see who you’re talking to, this is what happens: the vendor goes through increasing degree of isolation from customers and don’t know who those customers are.

The first step is to be self-referential. “We need to build a site to sell computers and I think it should behave like this.” But it’s like looking into a mirror. You don’t see the millions of customers behind the mirror, you only see yourself.

Impact on the manufacturer and brand is that it compromises the loyalty of the relationship since people don’t get what they expected or need.