with Roz Lemieux (New Organizing Institute), Liz Butler (ForestEthics) and Michael Silberman (EchoDitto)
notes by Roz Lemieux
Examples of Online Campaigns Yielding Offline Action
• Forest Ethics: Victoria’s Secret campaign
o Goal: Day of action → bring independent actions that happened yearly already together under one umbrella campaign
o Success: 350 actions → campaign win in the pipeline now
o Elements of success:
with Philip King, Artez Interactive and Tom Williams, GiveMeaning
notes by Katherine Dodds
Framing Question:
Is it more important to concentrate on Fundraising? Or message?
Key is Finding affinity networks.
Philip King, Artez Interactive
Who am I , who is Artez – based in TO Ontario
Build tools for charities -- we provide a simple solution
- Fundraising with techies – blend
We have Canadian clients US Clients
- GetActive - provide our technology through GetActive
- Fundraising solutions
Came from United Way, I’m interested in Social Network Fundraising – not the Rich folks asking rich folks … tired of that model
Pledge based special events, Breast Cancer Run – at the end of the day – its an individual – and that individual would be a fundraiser”
Tom Williams, GiveMeaning
Questions and discussion with Jodie Tonita
Notes by Steve Andersen
There is not a culture of list building in Canada
* Canada looks to the US for ideas on this
* Canada doesn't have access to the voter file like US folks do
Popcorn Questions
What are the ways that we build lists?
** we lie and coerce to get people to give up their name when all we really want to do is ask them for money
** we get obsessed about it and are concerned about size of list
How can on-the-ground organizers in often volunteer-run non-profits take advantage of emergent technologies? Good question, damn good question, and one Leda Dederich tackled with boundless and infectious energy. Leda presented a “data dump” of results generated from a year’s worth of research done under the auspices of dotOrganize. Despite her energy, by her own admission Leda was tired; it caused her to swear, and express her desires for swearing in her official report. Someone who speaks my language (yes, “swear” is a language in some parts).
Leda’s research goals were simple: to understand and document a known problem in the non-profit sector. From there, the idea was to inform the non-profit sector, create short-term “doable” goals and, importantly, foster a long-term vision. But perhaps the most critical aspect of the project’s objectives was to empower the organizers – those knee deep in it, who don’t have the time or the money to figure out, let alone deal with, their tech woes.
Keys to successful story-telling:
Focus your story where people already are.
Where is your audience at? Start from there, instead of trying to push them somewhere else.
e.g., Free Range Graphics’ Garth Brooks Wal-Mart movie
Wanted to make a point about labor issues, but the audience wasn’t already there
So instead they started where the audience already was: they knew about Garth Brooks, who had just signed a high-profile exclusivity deal with Wal-Mart
Session Notes: Integrating Toolsets; Technology That Works Nice
Venue: Raven House, Hollyhock Retreat Center, Cortes Island
Conference: Web of Change 2006, woc2006
Presenters: Michael Silberman & Steve Anderson
Opening: Presenter’s self-introduction
Frame: Changes in the technology landscape over the last few years have given us new choices when it comes to software. The era of plugging and playing functionality into our software systems is upon us. Get up to speed on the discussion of modern software. Develop a shared definition of integration.
