lizbutler

Beyond the Click of a Mouse

Submitted by Sarah Pullman on Thu, 2007-10-04 08:39.

with Liz Butler and John Warnow

notes by Donna Barker

What got you involved in the activist movement/advocacy/social change?

➢ Friends invited me to a rally
➢ My grandmother
➢ Earth Day, 1998
➢ I was working and burnt out and decided if my life was going to suck I wanted it to be for a good reason
➢ I had good teachers
➢ I used to watch National Geographic instead of Sesame Street
➢ Junior High teacher told me my generation had to get its shit together
➢ Dinner with friends who told me about an organization I should join
➢ My family instilled values and my university situation fermented into action
➢ Family and spirituality
➢ Brother in law is an activist and he asked me to help out
➢ Shock during my first year of university to see inequality in the world
➢ Making a final commitment to be a vegetarian and researching the meat industry and the power of corporations shocked me
➢ Spirituality and personal elements and a bad break-up
➢ When I was 7 I lived in Paris for 6 weeks and saw a homeless person for the first time
➢ Moved to DC to escape rural America and found opportunities to make change that aren’t available anywhere else
➢ I grew up in a family of Cape Breton socialists with salt of the Earth prairie farm folk
➢ When I was a kid I went to pro-choice rallies with the head of my church and my mom at 8 years old

We have to step back to look at what gets people engaged and what starts them down this path. The internet is now our tool to find people but that is tapping into the stuff we all mentioned only on a cursory level. Most of what gets people involved is a major inter- personal interaction.

How do we come as close as possible to get people to face to face.

People sign things online that they don’t remember or don’t understand. It doesn’t get them committed to the cause.
Getting someone out on the street or getting them to write a cheque proved a stronger belief in and connection to the outcome of the campaign.
Does anyone have a personal friend who they’ve never met and only ever emailed? It’s rare. But you can meet someone once and email for years and feel like they’re a friend.

Campaign Strategy: Leveraging Technology Within It - Session Notes

Submitted by Sarah Pullman on Wed, 2007-10-03 15:37.

led by Liz Butler and Cristen Perks

Notes by Tate Hausman

Think of a campaign you've run or want to run

We all talked out our campaigns in 1 minute to one other person. Then shared how those discussions happened with a group.

Campaign strategy is NOT organizational strategy. An org should already have a strategic plan. And it also should have a separate plan for each campaign. The two together should be given to the technologist, to let him/her pick/build the right technology that helps both.

Liz then went through her PPT.

Mapping -- visually representing the problem / strategy / power structure -- is the most underutilized tool for campaigners. It's very very useful. Get the data to map through research.

It's very dangerous to lead this planning process with tactics, but very common.

Make sure that campaign tactics are aligned with overall organizational strategy, so that you win-win.

Tactics should increase in intensity -- build the pressure, don't put it all out there in the first shot.

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