web 2.0

Web 2.0 -- From Hype to Action

Submitted by nipun on Thu, 2006-09-21 18:52.

Presenters: Roz (New Organizing Institute) and Michael (EchoDitto)

What is Web 2.0?
Web 1.0 was the traditional media, broadcast, one to many model. Web 1.5, lot of feedback loops with discussion. Web 2.0 has many-to-many connections, with two-way conversations, changing the nature of organizations. What has shifted is the typical user experience -- people are now looking to people for their content.

Why is Web 2.0 is important for social change sector?

  1. influential: you can extend your reach to many.
  2. trusted: networks are more trusted through their constituents vs. organizations sending them messages.

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