Day 3 of Social Tech Training kicked off with a specially recorded video address from world renowneddigital futurist Don Tapscott to all of Net Change Week’s participants. The author of Growing Up Digital, Wikinomics, and most recently an article on the crisis facing modern universities, was an apt spokesman for the dynamic change that marked the three days of STT.
Don sent a special message to the leaders of STT participating organizations, executive and communications directors, who are often from a different demographic than their web teams. He drives home the critical importance of culture change and adaptation, and that our rapidly shifting world demands those qualities of any organization that hopes to be successful in the digital age.
See the complete video here, and visit the Net Change Week site for more content.